Branding that lives on the furniture
Umbrella branding is a print on cloth. Furniture branding is a different problem: the mark has to sit on an aluminium frame, on a cushion that is sat on every day, on a wood or stone table top, and on the label inside the cover.
Twenty of our twenty-five furniture models are quoted with OEM and ODM customisation that includes the logo, alongside a custom size and a custom colour. Your mark, your frame colour and your cushion fabric are therefore planned as one scheme on one drawing, rather than as three separate orders that have to be made to agree later.
Four surfaces, and what each one asks of you
Each surface takes a different marking method, and each one asks something different of the buyer. Send all four in one enquiry and they are quoted and produced together.
The nameplate and the woven labelA brushed metal plate inset into the frame, and a woven label sewn into the cushion edge. Both are supplied blank and marked to your artwork
Cushion fabric and colourThe largest branded surface on a furniture order. Cushion fabric is chosen first, because the frame and the label are matched to it
Frame colour and finishPowder coated aluminium or steel. A mark can be applied to the frame, or the frame can simply be matched to the colour you already use
Weave and table topsRope weave, wood-grain and stone-look surfaces. These decide what a mark can be applied to on the table itselfWhere the mark can sit
Six positions cover almost every furniture branding brief we receive. Which of them you use depends on how visible the mark has to be, and on whether the piece is handled by guests.
Which furniture models take branding
Twenty of our twenty-five furniture models carry OEM and ODM customisation that includes the logo. Six of them are set out below, with where the mark goes on each one.
Corner sofa setL-shape corner garden sofa with an adjustable backrest and a slatted coffee table top. Mark on the frame rail and the table edge, woven label in the cushion cover.
6-piece corner setMatte powder-coated aluminium with solid FSC teak armrests. Mark on the frame rail, inset nameplate on the frame, woven label in the removable cushion cover.
Dining armchair, adjustable backRectangular steel frame with woven outdoor upholstery and a back adjustable on a pneumatic cylinder. Mark on the armrest loop, woven label in the upholstery.
Extendable dining tableAluminium slat top extending from 220 cm to 280 cm. Mark along the table edge, or on the outer face of the X-frame.
Garden armchair, round tubeWhite round tube aluminium frame with pale grey speckled cushions. Mark on the back post and the frame, woven label in the seat cushion.
Five-piece lounge setThree-seater, two armchairs, a coffee table and a slatted bench, with a glass or solid wood coffee table top. Mark on the flat rectangular armrests and the table edge, woven labels in the covers.Matching your brand colour
Frames on this range are powder coated aluminium or steel, so a frame colour is matched to a RAL or Pantone reference rather than mixed by eye. The cushion fabric is matched to the same reference, and both are approved on a lab dip before anything is produced.
Approve the dip and keep it on file. A repeat order placed against the same reference and the same fabric matches the first batch, which matters when a second terrace is furnished two years after the first.
How a branding order is approved
Marking a frame is not the same job as printing cloth, so the approvals run in a fixed order. Approve the colour first, then the marking drawing, then a sample piece.
1. Send artwork and the piece list
Vector logo, the colour reference and the pieces you want marked. Tell us which surfaces, and whether the mark is seen by guests or only by staff.
2. Approve the marking drawing
We return a drawing with the position and size on each piece, plus a powder coat and fabric lab dip for approval.
3. Approve the sample piece
One piece is built to the approved drawing in your frame colour and cushion fabric, so the mark is judged on the real surface.
4. Production, inspection and packing
Production runs to the approved drawing in your frame colour and cushion fabric, and the finished goods are inspected and photographed before they are packed.
Do and avoid
Four things decide whether a branding round runs smoothly or costs a second sample.
Approving a colour from a screen. Monitors vary and both powder coat and fabric shift a tone, so check the lab dip on a real sample.
Leaving the mark to the last minute. It changes the label and the packaging, so it has to be settled with the frame colour and the cushion fabric.
Send vector artwork and a colour reference, plus the piece list you want marked, in one enquiry.
Keep the approved lab dip and the marking drawing on file so a repeat order matches the first batch.
Frequently asked questions
Can you mark the furniture as well as the umbrellas?Yes, and on the same order. Twenty of our twenty-five furniture models are quoted with OEM and ODM customisation that includes the logo, using the same artwork and the same colour reference as a canopy print.
Which surface should carry the mark?If guests should see it, use the cushion facing or the table edge. If it should read as a makers plate, use the inset metal nameplate on the frame. Most projects use one guest-facing position and one nameplate.
How do we match our brand colour on a frame?Send a Pantone or RAL reference. The powder coat and the cushion fabric are both matched to it, with a lab dip swatch for approval, and we keep the approved dip on file for repeat orders.
Can the packaging be branded?Yes. Printed cartons, colour boxes and self-adhesive stickers are available, with reinforced outer cartons for export.
Send your logo files, a colour reference, the pieces you want marked and your target quantity per model, and we return a marking drawing, a lab dip reference and a landed quotation.
Request a branded furniture quotation
Related: custom outdoor furniture, outdoor sofa sets, outdoor dining furniture.
Also customize for umbrellas
The same logo & branding options, specified for our shading umbrellas.
Open umbrella customization →