Logo & Branding

How the logo goes on the canopy

Four things decide how a printed canopy looks: where the print sits, how many panels carry it, how large it prints and which printing method is used.

Where the logo goesOn the canopy panel that faces the seating side, or along the hanging valance below the canopy edgeHow many panels carry itOne single panel, four alternating panels, or all eight panels right around the canopyHow large it printsFrom a small mark on one panel up to a print that spans the full width of the panelWhich printing methodSilk screen for flat spot color on repeat orders, digital printing for blended detail on shorter runs

Where a logo can go

Every position below is planned before the fabric is cut, so the logo reads correctly from the seating side. These are the placements hotel, restaurant and resort customers order most.

Beyond the canopy: the pole and the metal parts

The canopy carries most of the branding, but it is not the only surface. The pole can be printed or finished to the same reference as the cloth, and above 500 pieces the cast aluminium parts move to that reference as well.

A wood-grain aluminium pole with a colour-matched band under a cast pivot joint, shot in our own studio rather than licensed.

The cast hub, the rib sockets and the hardware that ties each rib to the frame. This is the part that gets matched to your canopy above 500 pieces.

Which umbrellas take branding

Ten models across the umbrella range carry a logo specification. These six cover all three structures and show what each one can carry. The size shown is the standard range for the model, and every model can also be quoted in a custom size.

Centre pole, 2.5 m to 4 mEight ribs and a 48 x 1.8 mm pole, which is what lets the same mark repeat right around all eight panels. Logo on canopy corners and valance.Roman centre pole, 2.1 x 2.1 m and 3 x 3 mDouble tier canopy with the logo on the canopy corners and the valance. Integrated LED lighting is optional on the same frame.Commercial centre pole, 3 x 3 m to 5 x 5 mCrank handle and 360 degree swivel, 86 x 86 x 2.4 mm pole and 300 g fabric. OEM logo on canopy corners and valance.Centre pole, 3 x 3 m to 3 x 4 mWood-grain aluminium pole and UPF 50+ fabric. Custom logo printing available on the canopy.Side pole with crank handle and adjustable tilt65 x 65 x 2.0 mm pole. The only model in this set whose customisation covers the canopy, the corners and the pole itself.Large Roman, 3 x 4 m to 5 x 5 mReinforced cast aluminium frame with gas-spring assisted opening, in wood-grain or plain finish.

What the print has to survive

A printed canopy lives outdoors, in sun and in weather, and it gets cleaned along with the rest of the terrace. Three things decide how long the print keeps reading correctly, and all three are settled before production.

The cloth underneath

Print sits on the fabric, so the fabric sets the ceiling. Our canopies are quoted at colour fastness EU standard 6 and US 4, with a PU or PA coating and a UV index from uv30 to uv80. On a terrace that sees full sun all day, ask for the higher UV figure and a yarn dyed cloth.

The ink system

Silk screen lays a flat, opaque film. It is the right choice for solid spot colour, which is what most hotel and restaurant marks are, and it holds its edge on repeat orders. Digital printing reproduces blended detail and gradients on shorter runs. If the print will face full sun or be cleaned often, say so at enquiry and the ink and the fabric are specified together rather than separately.

The position on the canopy

A print on a panel that faces full sun all afternoon fades before one that sits under a valance. Sending us the orientation of the terrace and the hours of direct sun is more useful than sending the artwork alone.

Light through the weave of a canopy, seen from below. The cloth, not the ink, is what sets how long a print stays readable.

Replacing a canopy later

Replacement canopies are made to the original size, fabric and colour, and the standard ranges stay available for five years after purchase, with common parts shipping in about seven days. A branded canopy damaged in year three can be replaced to match the rest of the site rather than re-branded from scratch.

How to prepare a branded order

Four steps take a brand guideline to a printed canopy. Approve the color first, then the print.

Choose by situation

Do and avoid

Choose your specification

Every line is a selectable option. Send the combination you need with your enquiry.

Screen printing suits repeat orders, digital printing suits smaller runs and detailed artwork. A frame color matched on cast aluminium parts is offered above 500 pieces.

Minimum order and lead time for a branded order

The minimum depends on how much of the umbrella changes, not on how many you want in total. Catalogue models start at 50 pieces. Once the cloth colour is matched to your reference and a logo goes on it, the minimum moves to 100 pieces.

Two things bring the minimum down: sharing one fabric colour across several models, and repeating a specification we have already run. Colours and models can be mixed inside a single catalogue order.

Lead time

Stock models are produced in about 30 days. Where the fabric, the colour or the branding is custom, add around 10 days. A pre-production sample starts its clock when you approve the specification, so the fastest route to a printed canopy is approving the print layout and the colour reference at the same time.

Port to port, sailing takes about 18 to 25 days to the US West Coast, 30 to 35 days to the US East Coast and Northern Europe, 18 to 22 days to Jebel Ali and 15 to 20 days to Australia. From March to July, book container space about four weeks ahead. Chinese New Year closes production for around two weeks. We confirm the production slot when the deposit lands and send photos of the finished goods before shipment.

Frequently asked questions