Brand Guideline
Closer to Nature. Closer to Each Other.
A summary of the Foris Hortus brand system - the idea behind the name, the values we build to, and the visual language we work in. For partners, distributors and project partners who work with our products.
The idea
Foris Hortus came out of manufacturing, design and business. We build outdoor umbrellas and outdoor furniture for people who want to spend more time outside - hotel terraces, beach clubs, resort pools, private gardens and rooftops.
We believe the best outdoor furniture doesn't need to demand attention. It should quietly belong within architecture, within a garden, within nature. It should endure, be part of everyday life, and witness the moments people share.
Closer to Nature. Closer to Each Other.
Core brand line - our long-term statement
Stay Outside a Little Longer.
Campaign line - used across website, exhibitions and video
Designed for Outdoors. Made for Living.
Product line - used in product and project communication
Sustainability Begins with Longevity.
Responsibility line - used in sustainability topics
Values
Five values guide how we design, manufacture and communicate.
Nature
Design begins with nature and respects it. We respect materials, resources and the environment, keeping business and nature in a lasting balance.
Quality
Quality is both a product standard and a long-term commitment to our customers. We create products worth using for years to come.
Comfort
We focus on how people feel in real outdoor settings, beyond dimensions and specifications.
Connection
We create furniture, and reasons to come together. Behind every table, sofa and parasol are the relationships between people.
Responsibility
Responsible today. Mindful of tomorrow. We act with integrity towards customers, employees, partners, products and the environment.
Visual language
Our imagery is roughly seventy percent lifestyle and thirty percent product. The aim is a scene you would want to spend an afternoon in - people, space, nature and furniture together, with real traces of life: coffee, books, a meal still on the table.
We favour natural daylight, dappled shade, courtyards and terraces. We avoid ostentation, forced staging and crowded specification blocks.
Colour palette
Soft beige carries the content. Dark green is used for headings, fresh green for restrained accents only.
What we talk about
Five content pillars run across our website, catalogues and channels. They keep our communication consistent while giving each piece of content a clear job.
Live Outdoors
Family, friends, breakfast, dinner, poolside living, holidays and reading - why spending more time outdoors matters.
Design for Living
Product design, ergonomics, materials, colour, structure and the way furniture works within a space.
Closer to Nature
Gardens, sunlight, seasons, plants, architecture and inspiration from nature.
Made Responsibly
Materials, durability testing, production, craftsmanship, packaging and sustainability - explained through verifiable information.
Better Together
Family, friends, human connection, dinner parties, conversation and celebration.
Working with our brand
We support brand customization, light customization, wholesale and full OEM and ODM for outdoor umbrellas and outdoor furniture. If you are building a range under your own name, we can supply against your specifications, colour palette and packaging.